Product personalization and brand retailer performance: The critical role of brand retailer‐upstream supplier control

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Peijian Song, Li Zuo, Xiaosong (David) Peng, Eric (Er) Fang
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Operations Management
Online Access:	Acceder al recurso
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