How Travel Vlogs Contribute to Destination Marketing: A Comparison with DMO Promotional Videos and the Moderating Role of Destination Competitiveness

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Ying Zhou, WooMi Jo, Joan Flaherty, Tongzhe Li
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	International Journal of Tourism Research
Online Access:	Acceder al recurso
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