Unveiling Customer Engagement in Destination Marketing: A Multimodal Approach to Analyzing Official Promotional Videos

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Yibin Berry Zhou, Chen Jason Zhang, Menglong Xia
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	International Journal of Tourism Research
Online Access:	Acceder al recurso
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