Determinants of Mobile Service Users' Repurchase Intentions in Africa: Understanding the Direct and Mediating Role of AI Marketing, Digital Interactions, Brand Experience and Preference
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Wiley Open Access
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| Main Authors: | , , , |
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| Format: | Artículo Open Access |
| Published: |
Wiley
2026
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| Subjects: | |
| Online Access: | |
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| DOI: | 10.1002/jtr.70172 |
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