Exploring the Impact of AI ‐Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Muhammad Umair Wattoo, Guoyong Ma, Irtaza Nawaz, Zulaykho Kadirova, Nazira Azizova, Sulkhiya Gaziyeva
Format: Artículo Open Access
Published: Wiley 2026
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