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Published: (2026)

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Published: (2025)

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Published: (2025)

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
by: Christina Papadopoulou, et al.
Published: (2024)

Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices
by: Kathrin J. Hanek, et al.
Published: (2026)

The association between consumers' chronic concerns about infectious disease and anthropomorphism
by: Jodie Whelan, et al.
Published: (2024)

It is a match! The effect of regulatory fit on new products recommendations
by: Junhui Zhang, et al.
Published: (2024)

The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics
by: Rozbeh Madadi, et al.
Published: (2024)

The power of flattery: Enhancing prosocial behavior through virtual influencers
by: Sara Quach, et al.
Published: (2024)

Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion
by: Ipek Held, et al.
Published: (2024)

Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption
by: Simon Hazée, et al.
Published: (2024)

Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing
by: Lina I. Nasr, et al.
Published: (2024)

Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy
by: Xiaoying Zheng, et al.
Published: (2024)

Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?
by: Nasim N. Malekshah, et al.
Published: (2024)

From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce
by: Kacy Kim, et al.
Published: (2024)

How loneliness affects consumers' reluctance to let go of used possessions
by: Bingyan Hu, et al.
Published: (2024)

Lonely human and dominant robot: Similarity versus complementary attraction
by: Lingzhi Yu, et al.
Published: (2024)

State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model
by: Nan Zhang, et al.
Published: (2024)

The regulatory fit effect on consumer preferences for price discounts and bonus packs
by: Jun Yao, et al.
Published: (2024)

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens
by: Anna S. Hollstein, et al.
Published: (2024)

An integrative review of the decoy effect on choice behavior
by: Pravesh K. Padamwar, et al.
Published: (2024)

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
by: Marko Sarstedt, et al.
Published: (2024)

Rating with the senses: How sensory encounters are reflected on online review ratings?
by: Heli Hallikainen, et al.
Published: (2024)

First come, first served versus the draw: Perceived fairness in the new product purchase competition
by: Jihye Park, et al.
Published: (2024)