Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron C. Ahuvia, Katrin E. Schein
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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