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Adbusting: How advertising altered by activists affects brands
Adbusting: How advertising altered by activists affects brands
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Erik Maier
,
Alexander Mafael
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/mar.21961
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