Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Authors:	Augusto Bargoni, Chiara Giachino, Rada Gutuleac, Dalia Streimikiene
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet