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The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics

Fuente: Wiley Open Access

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Détails bibliographiques
Auteurs principaux:	Rozbeh Madadi, Ivonne M. Torres, Miguel Ángel Zúñiga
Format:	Artículo Open Access
Publié:	Wiley 2024
Sujets:	Psychology & Marketing
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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