How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Yanwu Yang, Jun Zhang, Ting (Lisa) Gao
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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