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Enhancing the profitability of pay what you want: A study of suggested prices
Enhancing the profitability of pay what you want: A study of suggested prices
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Pi‐Ying Yen
,
Yongqi Li
,
Haoyu Liu
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/mar.21993
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