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The power of flattery: Enhancing prosocial behavior through virtual influencers
The power of flattery: Enhancing prosocial behavior through virtual influencers
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Sara Quach
,
Isaac Cheah
,
Park Thaichon
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/mar.22001
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