It is a match! The effect of regulatory fit on new products recommendations

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Junhui Zhang, M. S. Balaji, Jun Luo, Subhash Jha, Yogesh K. Dwivedi
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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