Crafting conceptual proposition‐based contributions: The 7C framework

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Linda D. Hollebeek, Rajendra K. Srivastava, Moira K. Clark, Sigitas Urbonavicius, Weng Marc Lim
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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