Power from words: The influence of brand activism message framing on consumer purchase intention

Fuente: Wiley Open Access

Enregistré dans:

Détails bibliographiques
Auteurs principaux:	Shengcheng Xie, Haiying Wei, Siyun Chen
Format:	Artículo Open Access
Publié:	Wiley 2024
Sujets:	Psychology & Marketing
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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