Simpler is greener: The impact of packaging visual complexity on products' eco‐friendliness perception

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Authors:	Xiaoxuan Wang, Jiaqi Chen, Chenya Ma, Yushi Jiang
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet