Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Authors:	João Alexandre Lobo Marques, Andreia C. Neto, Susana C. Silva, Enrique Bigne
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet