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Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Yue Peng
,
Kirsten Cowan
,
Joel Lo Ribeiro
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/mar.22129
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