Social dynamics of luxury customization: The unique impact of name personalization

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Anne‐Maree O'Rourke, Joanna Lin, Billy Sung, Felix Septianto
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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Description
DOI:	10.1002/mar.22136

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