Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	John Kim, Gregory R. Thrasher, Caitlin A. Demsky
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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