Authenticity and Conflicting Identity Goals: How Consumers Protect Their “Authentic Self” While Consuming Inauthentic Marketplace Offerings
Fuente:
Wiley Open Access
Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo Open Access |
| Published: |
Wiley
2024
|
| Subjects: | |
| Online Access: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| DOI: | 10.1002/mar.22170 |
|---|