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Can Brand Activism Benefit Luxury Brands?
Can Brand Activism Benefit Luxury Brands?
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Dina Khalifa
,
Victoria‐Sophie Osburg
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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