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Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Arash Talebi
,
Sonja Prokopec
,
Ayse Onculer
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/mar.22197
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