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Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Chenyan Gu, Shuyue Jia, Litong Li, Jiahan Chen, Jiaomin Lin, Lei Zhou
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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