Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Chenyan Gu, Shuyue Jia, Litong Li, Jiahan Chen, Jiaomin Lin, Lei Zhou
Format: Artículo Open Access
Published: Wiley 2025
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