Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Madhurima Deb, Aruni Ghosh, Yupal Shukla
Format: Artículo Open Access
Published: Wiley 2025
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