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Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Wenxin Wang
,
Martin Heinberg
,
Martin Eisend
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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