Connotative Congruency Effect Between Instrumental Timbre and Visual Design Features on Consumer Decision‐Making

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Tsutomu Sunaga, Takeshi Moriguchi, Mayuko Nishii, Charles Spence
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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