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Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Myungjin C. Smale
,
Tausif Utchhash
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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Internet
https://onlinelibrary.wiley.com/doi/10.1002/mar.22228
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