Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Yi Liu, Xuehua Wang, Yan Chen
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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