I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Lukas Krenz, Laura Marie Edinger‐Schons, Sabrina Scheidler, Sankar Sen, Jan Wieseke
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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