The Impact of Danmaku Ritual Types on User Digital Engagement in Video‐Based Social Media: The Moderating Role of Influencer Types and Domains

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Xuebing Dong, Biao Wang, Wenting Chu, Raffaele Filieri, Junyun Liao
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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