The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Authors:	Qing Yao, Haipeng (Allan) Chen
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet