First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers' Brand Attitude

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Junyun Liao, Mengjun Liu, Shiyong Zheng, Raffaele Filieri, Xingyi Luo
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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