From Contemplation to Commitment: The Role of Predecision Comfort in Shifting Consumer Mindsets and Choice Outcomes

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Sean Sands, Aneeshta Gunness, Jeffrey R. Parker, Carla Ferraro
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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