Skip to content
Descubridor Institucional UMAR
Inicio
Búsqueda avanzada
Explorar
Inicio
Búsqueda avanzada
Explorar
Login
Language
English
Deutsch
Español
Français
Italiano
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Mr. Oven or Mr. Pizza? How Cause‐Effect Anthropomorphism Influences Consumer Response
Mr. Oven or Mr. Pizza? How Cause‐Effect Anthropomorphism Influences Consumer Response
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Author:
Wen‐Hsien Huang
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
Tags:
Add Tag
No Tags, Be the first to tag this record!
Cite this
Text this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Save to List
Permanent link
Holdings
Description
Comments
Similar Items
Staff View
Internet
https://onlinelibrary.wiley.com/doi/10.1002/mar.70087
Similar Items
How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement
by: En Chen, et al.
Published: (2026)
When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
by: Jingshu Yang, et al.
Published: (2026)
Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption
by: Stefan Hoffmann, et al.
Published: (2025)
Consumer forgiveness: A literature review and research agenda
by: Irem Yoruk, et al.
Published: (2024)
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?
by: Xiaobing Song, et al.
Published: (2025)