Cover Image

Mr. Oven or Mr. Pizza? How Cause‐Effect Anthropomorphism Influences Consumer Response

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Author:	Wen‐Hsien Huang
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement
by: En Chen, et al.
Published: (2026)

When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
by: Jingshu Yang, et al.
Published: (2026)

Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption
by: Stefan Hoffmann, et al.
Published: (2025)

Consumer forgiveness: A literature review and research agenda
by: Irem Yoruk, et al.
Published: (2024)

Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?
by: Xiaobing Song, et al.
Published: (2025)

Externalizing the Mental Struggle: How Anthropomorphism Enhances Health Engagement via Emotional Detachment and Self‐Efficacy
by: Jiancai Liao, et al.
Published: (2026)

Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices
by: Alex Taylor, et al.
Published: (2025)

Bolstering Heroism in Crisis Communications: How Communicating Employees' Performance can Improve Consumers' Responses
by: Paolo Antonetti, et al.
Published: (2026)

Self‐Conscious Emotions in Technology Adoption: How Embarrassment and Shame Shape Consumer Responses to New Technologies
by: Edgar José Pereira Dias, et al.
Published: (2025)

Going for Equality: How Power States Influence Consumers' Preference For Advertisements With Right‐Enhancing Versus Suffering‐Reducing Appeals
by: Yue Lu, et al.
Published: (2025)

Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food
by: Svenja Gerecht, et al.
Published: (2024)

From Virtual Trainers to Companions? Examining How Digital Agency Types, Anthropomorphism, and Support Shape Para‐Social Relationships in Online Fitness
by: Ying Feng, et al.
Published: (2024)

They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
by: Usman Ahmad Qadri, et al.
Published: (2025)

Framing the Feed: How Visual Elements Shape Manipulative Intent Inferences and Consumer Responses to In‐Feed Ads on Social Media
by: Patricia Rossi, et al.
Published: (2026)

Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News
by: Shaowei Chai, et al.
Published: (2025)

AI‐Driven Personalization in Social Media Advertising: How Tracking Awareness and eWOM Homophily Shape Trust and Consumer Responses
by: Andrea Heintz Tangari, et al.
Published: (2026)

The Impact of Regulatory Focus on the Inaction Inertia Effect
by: Hsin‐Hsien Liu, et al.
Published: (2025)

Authenticity and Conflicting Identity Goals: How Consumers Protect Their “Authentic Self” While Consuming Inauthentic Marketplace Offerings
by: Hyun Jeong Min
Published: (2024)

A Rater‐Reader Inconsistency: Underjudging the Influence of Price in Consumer Ratings
by: Thomas Hsee, et al.
Published: (2025)

Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being
by: Sungeun Ange Kim, et al.
Published: (2025)

Liking Without Endorsing: Consumer Dilemmas in Responses to AI‐Generated Music
by: Andrew B. Edelblum, et al.
Published: (2026)

Retailing in the Face of Uncertainty: How Consumers' Hope and Fear Shape Channel Choice
by: Cheryl‐lyn Ngoh, et al.
Published: (2025)

Unlocking Digital Collections: How Convenience and Personal Traits Shape Consumer Choices
by: Cony M. Ho, et al.
Published: (2025)

Entrepreneurial Athlete Branding: How Signal Costliness and Consumer Skepticism Shape Trust
by: Qingru Xu, et al.
Published: (2026)

The Price of Influence: Social Media Influencers and Compensatory Consumption Among Bottom‐of‐the‐Pyramid (BOP) Consumers
by: Fairuz Chowdhury, et al.
Published: (2025)

The Effect of Private Self‐Consciousness on Consumer Preference For Organic Food
by: Barbara Seegebarth, et al.
Published: (2025)

The Ironic Effects of Financial Constraint‐Induced Suppression on Consumer Behavior
by: Jane So, et al.
Published: (2026)

Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism
by: Smaraki Mohanty, et al.
Published: (2025)

How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing
by: Will Wei Wu, et al.
Published: (2025)

From a Whisper to Art: How Gossiping Shapes Consumer Preferences for Art Offerings
by: Zhenyu Jin, et al.
Published: (2025)

When Luxury Loses Its Luster: How Democratization Affects Traditional Luxury Consumers
by: Paurav Shukla, et al.
Published: (2025)

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors
by: Veronica L. Thomas, et al.
Published: (2026)

Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members
by: Helin Wei, et al.
Published: (2025)

Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay
by: Ziniu Jin, et al.
Published: (2025)

How Technology Use in Care Contexts Shapes Inferences About Vulnerable Consumers' Level of Dependency
by: Anika Schumacher, et al.
Published: (2025)

Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products
by: Jean Pfiffelmann, et al.
Published: (2024)

Correction to “Unmasking the Pivotal Role of Ad–Target Ethnic Congruence in Driving Consumers' Response to Fear Appeals”
Published: (2025)

Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction
by: Chenyan Gu, et al.
Published: (2025)

How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation
by: Hui Li, et al.
Published: (2025)

Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy
by: Xiaoying Zheng, et al.
Published: (2024)