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Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
por: Christina Papadopoulou, et al.
Publicado: (2024)

Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices
por: Kathrin J. Hanek, et al.
Publicado: (2026)

Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies
por: DaEun Park, et al.
Publicado: (2025)

Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers
por: Jacopo Ballerini, et al.
Publicado: (2025)

Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective
por: David E. Sprott, et al.
Publicado: (2025)

Can Brand Activism Benefit Luxury Brands?
por: Dina Khalifa, et al.
Publicado: (2025)

“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts
por: Jing Zhao, et al.
Publicado: (2025)

GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study
por: Giovanna Bagnato, et al.
Publicado: (2025)

Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics
por: Maud Derbaix, et al.
Publicado: (2025)

Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility
por: Yi Liu, et al.
Publicado: (2025)

Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion
por: Darina Vorobeva, et al.
Publicado: (2025)

Tap or Swipe: How Interactive Touch Gestures Matter in Digital Advertising?
por: Qinyuan Peng, et al.
Publicado: (2025)

Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members
por: Helin Wei, et al.
Publicado: (2025)

Gag Gifting: The Joke and the Poke
por: Robert M. Schindler, et al.
Publicado: (2025)

Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising
por: Enav Friedmann, et al.
Publicado: (2025)

The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges
por: Yuksel Ekinci, et al.
Publicado: (2025)

Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits
por: Myungjin C. Smale, et al.
Publicado: (2025)

Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism
por: Smaraki Mohanty, et al.
Publicado: (2025)

Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure
por: Brandon J. Reich, et al.
Publicado: (2025)

Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness
por: Piotr Tarka, et al.
Publicado: (2025)

Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay
por: Ziniu Jin, et al.
Publicado: (2025)