Cover Image

Fix‐Me or Grow‐Me? Implicit Mindsets Shape Educational Product Preferences

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Authors:	Zijian Zhu, Hao Sun, Congsi Guo
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
by: Usman Ahmad Qadri, et al.
Published: (2025)

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
by: Christina Papadopoulou, et al.
Published: (2024)

From Contemplation to Commitment: The Role of Predecision Comfort in Shifting Consumer Mindsets and Choice Outcomes
by: Sean Sands, et al.
Published: (2025)

Scarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource Constraints on Shape Preferences
by: Christu Raja Mudiyappan, et al.
Published: (2025)

Inside the Quiet Luxury Mindset: How Do Self‐Related Orientations Influence Inconspicuous Luxury Consumption?
by: Xiaoyu Zhang, et al.
Published: (2026)

From a Whisper to Art: How Gossiping Shapes Consumer Preferences for Art Offerings
by: Zhenyu Jin, et al.
Published: (2025)

Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children
by: Abhirupa Roy, et al.
Published: (2025)

Seeing Bigger: How Product‐Background Color Contrast Shapes Perception of Product Size
by: Yanzheng Liu, et al.
Published: (2025)

The self on display: The impact of self‐objectification on luxury consumption
by: Hao Sun, et al.
Published: (2024)

When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
by: Jingshu Yang, et al.
Published: (2026)

The Effect of Private Self‐Consciousness on Consumer Preference For Organic Food
by: Barbara Seegebarth, et al.
Published: (2025)

Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure
by: Brandon J. Reich, et al.
Published: (2025)

Contours of Trust: The Power of Shape in Sustainability Labels
by: Carmela Donato, et al.
Published: (2026)

When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust
by: Camille Cornudet, et al.
Published: (2025)

Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases
by: Hanyu (Yuki) Chen, et al.
Published: (2025)

Cultural Drivers of Vice–Virtue Preferences: The Role of Justification and Trait Self‐Control
by: Ali Heydari, et al.
Published: (2025)

“Less Is More” for Health: How Minimalism Reshapes Food Consumption Patterns and Preferences
by: Eda Sayin, et al.
Published: (2025)

How Argument Numerosity Shapes Firm‐Generated Content Effectiveness
by: Rumen Pozharliev, et al.
Published: (2025)

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods
by: Ali Gohary, et al.
Published: (2026)

Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory
by: Jelena Filipovic, et al.
Published: (2025)

Entrepreneurial Athlete Branding: How Signal Costliness and Consumer Skepticism Shape Trust
by: Qingru Xu, et al.
Published: (2026)

Retailing in the Face of Uncertainty: How Consumers' Hope and Fear Shape Channel Choice
by: Cheryl‐lyn Ngoh, et al.
Published: (2025)

Unlocking Digital Collections: How Convenience and Personal Traits Shape Consumer Choices
by: Cony M. Ho, et al.
Published: (2025)

How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation
by: Hui Li, et al.
Published: (2025)

Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism
by: Smaraki Mohanty, et al.
Published: (2025)

How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing
by: Will Wei Wu, et al.
Published: (2025)

Going for Equality: How Power States Influence Consumers' Preference For Advertisements With Right‐Enhancing Versus Suffering‐Reducing Appeals
by: Yue Lu, et al.
Published: (2025)

How Technology Use in Care Contexts Shapes Inferences About Vulnerable Consumers' Level of Dependency
by: Anika Schumacher, et al.
Published: (2025)

When to Showcase Automated Production Processes? Disclosing Production Processes Increases Evaluation of Low‐End but Decreases Evaluation of High‐End Products
by: Diyi Liu, et al.
Published: (2025)

Self‐Conscious Emotions in Technology Adoption: How Embarrassment and Shame Shape Consumer Responses to New Technologies
by: Edgar José Pereira Dias, et al.
Published: (2025)

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth
by: Riccardo Rialti, et al.
Published: (2024)

Not All Open Minds Think Alike: How Rational and Intuitive Open‐Mindedness Shape Responses to Religious Advertising
by: Yeqing Bao, et al.
Published: (2025)

Framing the Feed: How Visual Elements Shape Manipulative Intent Inferences and Consumer Responses to In‐Feed Ads on Social Media
by: Patricia Rossi, et al.
Published: (2026)

AI‐Driven Personalization in Social Media Advertising: How Tracking Awareness and eWOM Homophily Shape Trust and Consumer Responses
by: Andrea Heintz Tangari, et al.
Published: (2026)

From Virtual Trainers to Companions? Examining How Digital Agency Types, Anthropomorphism, and Support Shape Para‐Social Relationships in Online Fitness
by: Ying Feng, et al.
Published: (2024)

The Positive Impact of Product Orderliness on Intentions to Consume Vices
by: Aekyoung Kim, et al.
Published: (2026)

When Social Sharing Increases Pride in Customized Products
by: Rocío Alarcón‐López, et al.
Published: (2025)

More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced Trading Shape Consumer Well‐Being in Virtual Markets
by: George Bogdan Drăgan, et al.
Published: (2025)

How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New‐Product Expensiveness
by: Frank Goedertier, et al.
Published: (2026)

Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption
by: Ali Gohary, et al.
Published: (2026)