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Bibliographic Details
Main Authors: Bart J. A. van Bueren, Weng Marc Lim, Naveen Donthu, Kevin Argus, Julian M. Water‐Lynch, Alvedi Sabani, Mark A. A. M. Leenders
Format: Artículo Open Access
Published: Wiley 2026
Subjects:
Psychology & Marketing
Online Access:https://onlinelibrary.wiley.com/doi/10.1002/mar.70112
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Internet

https://onlinelibrary.wiley.com/doi/10.1002/mar.70112

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