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Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices
por: Kathrin J. Hanek, et al.
Publicado: (2026)

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
por: Christina Papadopoulou, et al.
Publicado: (2024)

Human in the Loop, or Perceived Oversight? The Psychological Inference That Drives AI Credibility
por: Guneet Kaur Nagpal, et al.
Publicado: (2026)

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion
por: Khanh Bao Quang Le, et al.
Publicado: (2026)

Externalizing the Mental Struggle: How Anthropomorphism Enhances Health Engagement via Emotional Detachment and Self‐Efficacy
por: Jiancai Liao, et al.
Publicado: (2026)

What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement
por: Gaia Giambastiani, et al.
Publicado: (2026)

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
por: Kosuke Motoki, et al.
Publicado: (2026)

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence
por: Aulona Ulqinaku, et al.
Publicado: (2026)

When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
por: Jingshu Yang, et al.
Publicado: (2026)

Can AI Models Be Used to Generate High‐Quality Pictorial Stimuli for Consumer Behavior Change Interventions?
por: Qingqing Chen, et al.
Publicado: (2026)

Every Dog has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior
por: Huijian Fu, et al.
Publicado: (2026)

How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New‐Product Expensiveness
por: Frank Goedertier, et al.
Publicado: (2026)

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
por: Chanaka Jayawardhena, et al.
Publicado: (2026)

Transparency Matters: Psychological Ownership and Trust as Mediators of Explainable Artificial Intelligence Effectiveness
por: Suresh Malodia, et al.
Publicado: (2026)

Brand Consumption Denial: Conceptualization, Scale Development, and Validation
por: Ulun Akturan, et al.
Publicado: (2026)

Digital Cognition in Predictive Marketing Personalization: A Conceptual Framework
por: Jose Ramon Saura, et al.
Publicado: (2026)

How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement
por: En Chen, et al.
Publicado: (2026)

Inside the Quiet Luxury Mindset: How Do Self‐Related Orientations Influence Inconspicuous Luxury Consumption?
por: Xiaoyu Zhang, et al.
Publicado: (2026)

Distant or Proximal? The Impact of Temporal Cues in Historical Lowest Price Claims on Consumer Purchase Behavior
por: Yufang Jin, et al.
Publicado: (2026)

Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
por: Veronica Rosendo‐Rios, et al.
Publicado: (2026)

The AI Agent in the Room: Rethinking Consumer Decision‐Making in the Age of Autonomous AI
por: Anil Bilgihan, et al.
Publicado: (2026)