Entrepreneurial Athlete Branding: How Signal Costliness and Consumer Skepticism Shape Trust

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Qingru Xu, Weilu Zhang, Nicky Lewis
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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