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How Downward Financial Comparison Motivates Self‐Improvement Gifting
How Downward Financial Comparison Motivates Self‐Improvement Gifting
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Daniel Peter Hampson
,
Shiyang Gong
,
Qian Li
,
Wangshuai Wang
,
Yang Lu
Format:
Artículo Open Access
Published:
Wiley
2026
Subjects:
Psychology & Marketing
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/mar.70131
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