Partitioned or All‐Inclusive Pricing? It Depends on the Brand–Customer Relationship Type

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Hsin‐Hsien Liu, Hsuan‐Yi Chou, Xin‐Yi Chen
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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