Brand Consumption Denial: Conceptualization, Scale Development, and Validation

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Ulun Akturan, Nilşah Cavdar Aksoy, Deniz Kuter
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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