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The AI Agent in the Room: Rethinking Consumer Decision‐Making in the Age of Autonomous AI

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Anil Bilgihan, Massimiliano (Max) Ostinelli, Melanie Lorenz, Ye Zhang
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Psychology & Marketing
Online Access:	Acceder al recurso
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