The Role of Intrinsic Quality in Reducing Consumer Xenocentrism: Evidence From a New World Wine Market

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Alvaro Luis Lamas Cassago, Mateus Manfrin Artêncio, Richard Paul Bagozzi, Janaina de Moura Engracia de Giraldi, Fernando Batista Da Costa
Format: Artículo Open Access
Published: Wiley 2026
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