The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel cause‐related marketing: An experimental study

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Hsin‐Hui Lin, Jia‐Yun Chen, Jih‐Hua Yang
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Managerial and Decision Economics
Online Access:	Acceder al recurso
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