Brand strategies: Enhancing manufacturers' bargaining power in grocery retail through cross‐category complementarities

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Ulrich Heimeshoff, Gordon J. Klein
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Managerial and Decision Economics
Online Access:	Acceder al recurso
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